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The human side of omnichannel retailing
Omnichannel commerce is exposing organizations as "legacy channel impaired." Customers don’t talk about and don’t care about channels. Customers care about engagement, information, value, product and service. Channels are a frame we’ve used to organize around and operate in an increasingly disruptive environment. What started as a fear of cannibalization has evolved into an opportunity for augmentation, as digital and physical convergence accelerates across categories and formats.
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Walgreens.com to offer patients drug 'reviews'
As the popularity of online reviews continues to increase among shoppers, Walgreens announced it is working with a Yelp-like website to make it easier for patients to read reviews about the medications they take.
Now, anyone researching a medication or filling a prescription on Walgreens.com can access a simple snapshot that shows how their prescribed medication has impacted other patients on the therapy, including medication side effects, as reported by PatientsLikeMe members.

