Consumer Analytics

Atlanta – Global fashion retailer Bonprix is bringing its marketing activities to the cloud. Bonprix, which is part of Otto Group, is rolling out applications from the Teradata Integrated Marketing Cloud.

Describing cyberspace as the new "wild, wild West," President Barack Obama on Friday said that while everyone expects the government to be the sheriff, the private sector must do more to stop cyberattacks.

He also called for the passage of a single national standard requiring consumers to be notified within 30 days if their financial or personal data is stolen.

Leading branded footwear company Wolverine is eyeing 2015 as a year to focus on omnichannel and expansion.

The parent company of Stride-Rite, Merrell and other brands says it is poised to realign its resources to address a fundamental shift in consumer shopping behavior and allow for greater focus on important omnichannel initiatives.

Palo Alto, Calif. -- Describing  cyberspace as the new "wild, wild West," President Barack Obama on Friday said that while everyone expects the government to be the sheriff, the private sector must do more to stop cyberattacks. He also called for the passage of a single national standard requiring consumers to be notified within 30 days if their financial or personal data is stolen.

Seattle - A significant increase in selling, general and administrative expenses, as well as higher marketing expenses, helped plunge net income at pure play retailer Zulily Inc. below Wall Street expectations during the fourth quarter of fiscal 2014. Net income fell 15% to $10.88 million from $12.75 million.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

Charlotte, N.C. - Belk Inc. has named Scott Kessler as CIO, effective immediately. Kessler, who will report to John R. Belk, president and COO, has served as Belk’s senior VP of omnichannel solutions delivery since March 2014.
 
Prior to that role, Kessler has more than 20 years of IT experience, nearly 10 years of which was with GSI Commerce Solutions where he was senior VP of products technology.

Denver – Smartphone use continues to rise, with 71% of all consumers and 85% of Millennials owning a smartphone. However, Placeable recently surveyed 1,000 U.S. consumers and found that 42% have never purchased anything on their mobile phones, and more than nine out of 10 consumers don’t use mobile payments when they’re available.

Chicago – We live in an age of information, and consumers are valuing access to product information more than ever. According to a new study of 1,000 brands and retailers from PowerReviews, more than half (57%) of online shoppers reported specifically seeking out websites with product reviews.

Editor Katherine Boccaccio interviews Buxton's Senior Vice Preseident, Bill Stinneford, at NRF's Big Show 2015.