Study: Online shoppers expect user reviews

Chicago – Customer reviews are now an expectation, not an option, for e-commerce sites. According to a study analyzing the impact of user-generated content on consumer purchase behavior from ratings and reviews provider PowerReviews, consumers will abandon a site if it doesn’t provide the information they need.



More than half (57%) of online shoppers reported specifically seeking out websites with product reviews. Seventy percent of mobile shoppers reported being more likely to purchase a product if the mobile site or app they’re purchasing from has reviews.



In addition, two-thirds of consumers read between one and 10 reviews. Three out of four shoppers prefer tag-based reviews, which provide a quick snapshot of review keywords and sentiment.