Mi Pueblo Foods gets personal with mobile shoppers

San Jose, Calif. - Large format Hispanic grocery chain Mi Pueblo Foods is getting personal with customers on the go. Mi Pueblo is using the CLYP mobile marketing automation platform to establish deep consumer engagement, leading to more extensive insight into customers’ shopping behavior and buying patterns.



Mi Pueblo is using CLYP’s comprehensive mobile customer engagement platform to deliver personalized offers to every customer based on their shopping history, purchase behavior and location. The retailer’s goal is to give consumers the offers they want, when they want them, where they want them.



CLYP’s marketing automation platform connects to customers’ mobile phones, whether or not they have an app, via SMS, pass, e-mail and push. The company’s proprietary adaptive algorithms generate ever-more relevant messages, personalized to each consumer. In addition, CLYP’s proprietary BeaconPoint technology sends alerts to consumers in real-time with relevant discounts, special offers, new items, and special perks and privileges based upon customer behavior and preferences.



“This is going to be a key differentiator for Mi Pueblo in helping drive customer loyalty and next generation experience,” said Alberto Gonzalez, VP and head of marketing, Mi Pueblo Foods. We’re very excited about it.”