Consumer Analytics

New York -- Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating, according to strong 2014 results by Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.

By Deepak Advani, IBM Commerce

The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.

Seattle - Increasingly, men (who now compose 43% of primary shoppers) are shopping frequently for groceries and they now make just as many monthly grocery store visits as women. According to “Food Shopping in America 2014,” a study from MSLGroup and The Hartman Group, on average, U.S. grocery buyers shop three channels per week, including visits to grocery, specialty, mass merchandise, club, convenience, dollar and online stores.

Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating judging from strong 2014 results at Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.

Starkville, Miss. -- Camgian Microsystems announced today the closing of a new contract to deploy Egburt into the largest fred’s Super Dollar franchise group in the U.S. to provide company personnel with real-time actionable intelligence through the monitoring of equipment health and customer foot traffic.

Iselin, N.J. -- Birdzi, a provider of location analytics and mobile applications for personalized shopper engagement, announced that Woodman’s Foods, an independent and employee-owned grocery retailer with stores in Wisconsin and northern Illinois, is now a member of Birdzi’s Personiphi Network and has selected the company’s Shopper Engagement platform to provide personalized savings to shoppers.

After a rollout to one store in 2014, Woodman’s Foods will roll out the solution to all of its 15 stores by spring 2015.

Columbia, Md. – Although it is now dismissed as a “legacy” technology, email can still provide value to retailers’ CRM (customer relationship marketing) efforts, as can mobile technology and loyalty programs. According to new data from CRM firm Merkle, 67% of consumers want a totally mobile path to purchase and 42% of supermarket shoppers use their phones at least once during a trip.

New York - While the digital age has encouraged more consumers to shop and browse products on the Web, physical stores are still primary destinations for shoppers, according to an annual survey by PwC's.

San Jose, Calif. – Consumers appear to have been feeling a seasonal hangover after what some analysts have called a relatively strong 2014 holiday season. According to the monthly Retail Performance Pulse for January 2015 from RetailNext, store sales and traffic both declined 7.7%

Paris – Valentine’s Day has its origins in ancient Roman times, but that doesn’t mean the holiday isn’t keeping pace with modern technology. By analyzing data from 48 million online transactions made via desktop, smartphones and tablets from more than 200 U.S. retailers, advertising company Criteo determined that three out of 10 Valentine’s Day purchases will be made on mobile.