Consumer Analytics

The holidays are becoming an increasingly social event, as evidenced by the promotional campaigns of two major department store chains this season.

According to Adweek, both Target and Macy’s are heavily leveraging a variety of social media platforms to engage consumers for the 2015 holiday season. Target has increased the percentage of its overall paid media spend represented by social to 12%, up 30% from about 9% in 2014.

Click and collect, or customers ordering goods online for retailers to assemble for in-store pickup, is a practice retailers should consider this holiday season.

According to a new survey from order management solutions provider Shopatron, 31% of U.S. shoppers plan on using click-and-collect this year for holiday shopping.

A new type of POS malware has been attacking POS systems at U.S. retailers for some time, and has been identified as the holiday shopping season begins.

Mobile is the connective tissue in the omnichannel body. Flexible and strong, it adapts to its environment and holds the pieces together. It brings sensors, gestures, and other features to the retail experience that are simply not available on desktop. It is changing everything about the industry, and the shocking reality is that we have only just begun to discover its potential.

Many retailers have failed to keep pace with demands of modern shoppers. Even as they begin to incorporate mobile into their strategy, they fumble and follow outdated habits and inaccurate assumptions.

Leading footwear retailer DSW Inc. made significant omnichannel upgrades during the third quarter but warm weather kept shoppers from buying shoes in stores or online.

Sales declined 0.6% to $666 million and same store sales declined 3.9% compared to a 2.6% comp increase during the same period the prior year. Profits declined 20.7% to $39.3 million and earnings per share declined 20% to 44 cents, in line with the company’s guidance range of 41 cents to 44 cents.

The need for technology innovation in retail has never been greater, and the proper assets and expertise are not always available in-house.

Customers show surprisingly little reaction to loyalty programs, but for the upcoming holiday season this could be a good thing for retailers.

Retailers who develop their e-commerce environments for mobile phone users appear to be on the right track.

According to the new Q3 Shopping Index from e-commerce platform provider Demandware Inc., tablets now account for only 11% of digital commerce traffic, down 22% from its peak of near 15% in the first quarter of 2014.
Meanwhile, mobile phones account for 41% of digital commerce traffic. Desktops still lead with 48% of traffic, but the only platform showing traffic growth is mobile phone.