Fat Face leverages NetSuite for responsive site design

London - Fat Face a lifestyle clothing and accessories retailer with 212 stores in the U.K. and Ireland, is leveraging NetSuite's next-generation responsive Web design e-commerce solution to deliver a digital shopping experience optimized for multiple devices to its customers across all channels and geographies.



NetSuite's responsive platform allows Fat Face to provide its customers with a consistent and seamless online shopping experience, regardless of the device they're using. Through its responsive website, Fat Face benefited from a substantial increase in sales throughout the busy Christmas shopping period, achieving higher customer conversion rates and delivering a dramatically improved experience across all devices.



"We wanted a website that created a seamless experience of Fat Face for our customers regardless of channel, be it offline or online,” said Paul Wright, Fat Face's head of e-commerce & marketing. “With our customers increasingly using mobile to visit the Fat Face website, we had to respond to their needs by creating an online experience that was consistent regardless of the device they were using. The NetSuite platform provides the flexibility we need in a cloud solution that can scale with us as we continue to grow the business. This becomes particularly important as we are planning to expand into the US, and working with NetSuite to have a new website ready later this year."