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Hudson’s Bay and Lord & Taylor roll out beacon tech in North America
HBC Department Store Group has deployed the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.
Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.
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Fujitsu partners with OnCue for in-aisle kiosks
Sunnyvale, Calif. -- Fujitsu is partnering with OnCue Technologies, a developer of in-aisle point-of-information solutions, to resell OnCue Technologies' InfoCue and Expert OnCue mini-kiosk solutions to big-box, grocery, beverage and hardware retailers in the U.S. OnCue Technologies' cloud-based, customizable mini kiosks enable retailers to deliver expert advice and product information to customers in the aisle without requiring employee training.