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Bebe bolsters omnichannel capabilities
Bebe is looking to carve out a place for itself in the e-commerce market and to that end is honing its online and mobile strategy.
The retailer has selected Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates. It also plans to launch a new responsive mobile site in the near future.
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Scanbuy reinvents ScanLife app
Scanbuy, a leading mobile engagement solutions provider, has upgraded its ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning activity via the app’s recommendation engine.