-
Accenture study reveals disconnect between CIOs and CMOs
New York -- A disconnect between chief marketing officers and chief information officers threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture. Only one-in-10 of executives believing collaboration between CMOs and CIOs is currently at the right level.
-
The Real Measure of the Digitized Store: Human Interaction, Community and Connection
By John Bajorek, wdpartners.com
It’s easy to get sidetracked by tactics when rethinking retail design and conceptualizing the store of the future. It’s easier still to grow enamored of the potential of technology and consumer data to transform every aspect of the in-store experience.