Amazon.com launches Kindle commercial contest

SEATTLE Amazon.com has announced the launch of the “Your Kindle Commercial Contest” and invited customers in the United States to compete in a contest to create the best 30-second or less Kindle advertisement for the chance to win $15,000 in Amazon.com gift cards.

“We’re constantly impressed with our customers’ ideas and creativity,” said Rich Williams, director of advertising. “Last year’s ‘Your Amazon Ad Contest’ was so successful that we ended up running the winning commercial as a part of our holiday TV campaign and it was seen by over 100 million people across the United States. We’re excited to see what our customers come up with for the Your Kindle Commercial Contest.”

Customers can upload their “Your Kindle Commercial Contest” submissions to www.amazon.com/ykcc. Entries are due by Aug. 29, and an Amazon judging panel will review all contest submissions and select the top 50 entries based on creativity, overall appeal and their likelihood of making viewers want to buy a Kindle or download a free Kindle app.

The Grand Prize winner and up to four Semi Finalist winners will be announced on Sept. 20. The Grand Prize winner will receive a $15,000 Amazon.com gift card, and the semi-finalist winners will each receive a $2,500 Amazon.com gift card.