Sales & Marketing

The Retail Industry Leaders Association (RILA) has named Even Armstrong as VP of government affairs, effective Aug. 1.     Armstrong will lead advocacy efforts related to workforce and employment issues before Congress and federal agencies, including the Department of Labor (DOL), the EEOC and NLRB.     

Shoppers will soon be able to get a reward by walking in to a New York & Company store.   Shopkick, a leading shopping app, announced a partnership with the women's apparel and accessories retailer. Customers can now earn “kicks” for walking in, visiting the dressing room, and making purchases in more than 170 New York & Company stores nationwide.  

Nordstrom is doubling down on its partnership with J.Crew Group’s Madewell brand.   The department store chain plans to expand the brand to an additional 20 stores this fall.  It’s the third distribution expansion since the initial launch of the partnership in March 2015, and will result in the retailer carrying Madewell goods in a total of 76 locations in the U.S. and Canada, as well as on Nordstrom.com.     

A new start-up is looking to take the hassle out of shopping for kid’s clothing and accessories.    

Five specialty retailers are deploying a cross-border shipping solution to make it easier for international customers to buy from their sites.   The retailers — Evolue, Kathy Kuo Home, The Land of Nod, The New York Times Store and Soludos — are expanding their online reach through the Pitney Bowes Borderfree solution. The technology and cross-border shipping services enable global shoppers to simply and conveniently buy items online in over 70 currencies from more than 220 countries and territories.  

While consultants have argued for decades that workforce management (WFM) is a mixture of art and science, it is neither. It comes down to profit and applying practical – not over-engineered – workforce management practices that enable higher performing retail operations.   

Retailers should be cheered by the latest forecast from the National Retail Federation.    With increases in consumer spending expected to remain solid during the remainder of the year, the NRF on Tuesday upped its forecast for retail sales in 2016 to 3.4%, from the 3.1% forecast earlier.    Online and other non-store sales, which are included in the overall figure, are expected to increase 7% to 10% year-over-year rather than the 6% to 9% forecast earlier.  

Online retailers who hope to sell their goods to British consumers should take heed when it comes to listing the price.   A survey by online translation agency revealed that 80% of the British consumer public refuses to buy from websites that do not post their prices in British pounds.