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PetSmart moves to improve shopping experience across all channels
The largest specialty pet supplies retailer in North America is launching a digital initiative to become more customer-focused — and data-driven. PetSmart has selected Cognizant’s customer data foundation initiative to utilize master and analytics-driven demographic, behavioral, interactional and transactional data to create custom profiles of pets and "pet parents" who visit PetSmart at its stores, online and through its mobile app. -
Five U.S. retailers expand their global efforts with Pitney Bowes
Five specialty retailers are deploying a cross-border shipping solution to make it easier for international customers to buy from their sites. The retailers — Evolue, Kathy Kuo Home, The Land of Nod, The New York Times Store and Soludos — are expanding their online reach through the Pitney Bowes Borderfree solution. The technology and cross-border shipping services enable global shoppers to simply and conveniently buy items online in over 70 currencies from more than 220 countries and territories.

