Online kid’s apparel brand makes retail debut with subscription model

A new start-up is looking to take the hassle out of shopping for kid’s clothing and accessories.



Rockets of Awesome was created by a team of parents with experience in retail and technology, according to a report by Crain’s New York Business. The company will offer its own designed and manufactured boys' and girls' clothing, sending a 12-item box four times a year to subscribers, the report said. Click here to read more.



The launch follows the recent debut of another online apparel subscription service for kids, Kidpik, which was founded by former Children’s Place CEO Ezra Dabah.