Skip to main content

Social Media

  • Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

    As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

    Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

    Harry & David

  • Retailers Take Enterprising Innovation Approach

    For many years, retail IT was dominated by a traditional “enterprise” model. Using a large, centralized physical server or database, retailers would deploy core business solutions. POS terminals and customer engagement applications primarily served as data collection tools to assist back-end enterprise operations.

  • What will happen in e-commerce during 2016?

    Although it still only represents a small percentage of total retail sales, e-commerce is one of the biggest subjects in retail for 2016.

    Shipping software provider TrueShip offers the following list of 10 predictions for the direction of e-commerce in the new year.

  • Staples takes big interest in small biz

    Staples is continuing to build on its assortment of small business services with an expanded technology assistance offering.

    Staples Tech Services now offers a next day guarantee. The suite of offerings includes PC services. Select Staples stores also offer small businesses mobile phone and tablet repairs. The new guarantee from Staples Tech Services includes PC set-up, data transfer, software upgrades, virus removal and more.

  • Consumers can join the Twitter brand conversation

    A new feature on Twitter will let advertisers engage consumers more directly than ever before.

    For many years, Twitter has offered advertisers a service called Promoted Tweets that puts their tweets at the top of users’ content stream with images, videos and/or hashtags encouraging retweets, likes and follows. Now, Twitter is expanding the capability it gives advertisers to directly engage consumers with an offering called “conversational ads.”

  • Vans shows fancy footwork on customer engagement

    VF Corp.’s footwear, apparel and accessories brand Vans is capitalizing on one of the hottest trends in retail at its 450 stores and online.

  • Pep Boys hears the voice of Instagram users

    “Listening” on a visual platform such as Instagram might seem like an oxymoron, but there is no paradox in Pep Boys’ success in this endeavor.

  • Staples new digital tool to help small biz

    Staples is condensing its 30 years of business knowledge into a new performance tracking mobile app to help customers grow their business.

    Staples launched a new mobile app branded as Quick Wins to offer business-specific ideas, metrics and community support in one easy-to-access place. The retailer said its research showed that nearly three-fourths of small businesses want assistance getting their business metrics on track, yet 41% are not sure what business metrics they should focus on in order to ensure their success.

X
This ad will auto-close in 10 seconds