Twitter makes finding products easier

San Francisco – In its latest step toward becoming more of a commerce platform, Twitter is testing two new ways to make finding content about products easier. The first pilot is of a new way to surface and organize relevant Tweets about products and places on dedicated pages.



These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information. Twitter is starting to experiment with a small number of products and places.



In addition to pages, Twitter is also beginning to test new ways for people and brands to create and share Twitter collections of products and places. Users will be able to browse collections from influencers including Demi Lovato and Reese Witherspoon, as well as brands such as Target and the Nike LeBron Elite Collection and entertainment properties such as “Game of Thrones.”