Social Media

[Editor's note: This article is based on a discussion moderated by Shah Karim with Myron E. Ullman, executive chairman of J.C. Penney, held at the Executive + Scholar lecture at the University of North Texas on October 8, 2015.]

PBteen is hoping a new omnichannel collaboration with a popular teen app may appeal to a wide swath of its target market.

The retailer is teaming up with a Disney star on a new furnishings collection inspired by a trendy new app called Make Me Nails. The app was created by the star of Disney's "A Dog with a Blog," G. Hannelius. Make Me Nails is a fully-customizable nail wrap iPhone app and e-commerce platform that allows consumers to create individual nail wrap art for each finger, for the ultimate custom manicure.

Looking back on the 2015 edition of Cyber Week, we can reminisce on big traffic, big sales … and big fails?

Several high-profile site outages hit major retailers during a period of historically heavy online shopping. While nobody would call these positive events, they do offer retailers a few valuable lessons about the need to stay one step ahead of digital customer demand.

Not Too Big to Fail

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

Forever 21 is heeding the popular wisdom that mobile devices serve as omnichannel remote controls with its new app.

The fast-fashion chain is unveiling a new Android app and updating its existing iPhone app. Designed to enhance the shopping experience in-store and online, the app features five key touch points, including:

• F21 Inspiration – displays shoppable editorial stories, shop by outfits, lookbooks and exclusive videos.

Despite significant investments by many retailers, U.S. consumers are unsatisfied with the levels of customer service offered this holiday season.

According to the new 2015 Retail Holiday Customer Experience study from customer engagement solutions provider Eptica, 35% of consumers are unhappy with the online experience. This figure rises to 40% in store.

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.

According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.