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Expansion Strategies for Today’s Risk-Averse Retailers
While the United States continues to experience slow, yet steady economic growth, the future of the domestic retail industry remains unclear as businesses are forced to adapt to a world where consumers are more cost-conscious than ever before. Amidst this challenging climate, retailers must be smarter at understanding their customers, products and the experiences they offer.
Revisiting Brand and Revenue Expansion Strategies
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Embracing Social Media to Enhance Customer Experience
Many companies have developed robust social media platforms for marketing and advertising, but aren’t quite sure how to manage customers who visit a company’s site to lodge a customer service inquiry, simply vent or even express satisfaction with a product or service.
They simply run away from customers. Yet, these same companies would never ignore a customer phone call or email, probably because it seems more controllable than the social media environment.

