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Loyalty Marketing

  • Amazon teams up with Ibotta on rebates

    Amazon.com is getting deeper into the cash rewards game by partnering with a rebate shopping app.

    For the first time ever, Ibotta will make it possible for anyone shopping on Amazon.com to earn cash rebates.

  • Return fraud will cost retailers $10.9 billion in 2014

    Washington, D.C. – Apparently, a lot of fraud artists will get their names on the “naughty list” this year. According to the National Retail Federation (NRF) 2014 Return Fraud Survey completed by loss prevention executives at 60 retail companies representing grocery, department, discount, specialty and small retailers, the industry will lose an estimated $10.9 billion to return fraud this year.   

  • Good things come to Sears shoppers who wait

    Hoffman Estates, Ill. – Consumers who haven’t started their holiday shopping yet have a friend in Sears. Sears, Roebuck & Co. will offer multiple sales events starting on Dec. 19, and announced Dec. 22 as the last day to order online and receive by Christmas.   

  • McDonald’s reaches out to customers via beacons

    Columbus, Ga. - McDonald’s franchises in Columbus, Georgia are integrating Bluetooth beacon technology from beacon solution provider Piper to deliver coupon offers, timely alerts, employment opportunities and customer surveys right as customers enter the establishments.   

  • ‘Green Monday’ week sees revenue growth

    Petaluma, Calif. - Retailers were seeing green the second week of December. For the week that included “Green Monday,” Dec. 8, retailers using the MarketLive e-commerce platform achieved a year-over-year revenue growth rate of 11.5%, while visits grew just 8.6%.   

  • Report: Google looking to launch “buy” button to take on Amazon

    Google could be preparing to take on Amazon.com with its own unique e-commerce solution. According to the Wall Street Journal, Google is developing a “buy now” button that would be embedded right into results pages within the search engine.   

  • Kidswear retailer Souris Mini maxes omnichannel CRM with Raymark

    Montreal, Canada – Specialty childrenswear retailer Souris Mini has selected Raymark's omni-channel customer relationship management (CRM) solution to support strategic initiatives in streamlining marketing activities and improving customer communications. The retailer, with more than 30 locations on two continents, is modernizing the way it engages with customers across all channels, with the project currently underway.   

  • Starbucks anticipates record gift card purchases Dec. 24

    Seattle - Starbucks Corp. anticipates record purchases of Starbucks gift cards on Dec. 24, citing the trend for customers to push their gift card purchases later and later. In 2013, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve, representing nearly 1,500 cards purchased per minute.  
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