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Loyalty Marketing

  • Online Shoppers To Brick-and-Mortar Stores: Time for a Facelift

    By Steve Jones   What’s going to keep people coming back to physical store locations, as comfort levels with e-commerce rise every year? Savvy retailers are fighting technology with technology, refreshing the look and feel of their stores by integrating more gadgets, and using data in a more integrated way to inform strategy.  In-store tech helps retailers beat e-tailers at their own game  

  • Milestone for Papa John’s as digital, mobile channels account for 50% of sales

    LOUISVILLE, Ky.- Papa John’s International has reached a milestone: The chain announced that digital and mobile channels account for more than 50% of its total U.S. sales (delivery and carryout), making it the first in the industry to surpass this milestone.  

  • Kohl’s to keep stores open Dec. 19-24

    Menomonee Falls, Wis. – Consumers who want to shop at odd hours to avoid dealing with holiday crowds will have plenty of opportunities at Kohl’s. Kohl’s Department Stores will keep its doors open for more than 100 hours straight from 6 a.m. on Friday, Dec. 19 through 6 p.m. on Christmas Eve, Wednesday, Dec. 24.  

  • Chick-fil-A mobilizes customers for ordering, payment

    Atlanta - Chick–fil–A is mobilizing its customers, at least when it comes to payment and ordering. The quick service chain is launching two new features, mobile payment and mobile ordering, within the Chick–fil–A mobile app.   

  • Phillips Edison adopts LOC Card to enhance customer engagement

    Cincinnati - Phillips Edison & Company announced a partnership with the LOC Card, a consumer engagement platform from LOC Enterprises which allows customers to participate in merchants’ loyalty programs and access their data and information from each program all in one place.    

  • Report: Kohl’s new loyalty program pilot garners 10 million enrollees

    Menomonee Falls, Wis. — Kohl’s Department Stores had a tough third quarter that included a 20% drop in profits, but the retailer reportedly sees its loyalty program and mobile wallet as important competitive assets. According to the Wall Street Journal, a 300-store pilot program of the new Kohl’s loyalty program garnered 10 million enrollees, and another 10 million shoppers have joined since the program went nationwide in October.  

  • Survey: Omnichannel boosts customer expectations

    Omnichannel retailing is increasing the reach companies have to their customers, but the strategy is also increasing customer expectations.

    According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased. Eighty-six percent also agree that the benefits of investing in an omnichannel approach to consumer sales clearly outweigh the challenges.

  • SAP survey: Omnichannel increases customer expectations

    Newtown Square, Penn. – Omnichannel is increasing the reach retailers have to their customers, but also increasing customer expectations. According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased.  
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