Loyalty Marketing

Kmart eked out a positive third quarter same store sales increase, but parent company Sears Holdings still reported a $548 million loss while CEO Edward Lampert claimed customers are responding to transformation efforts.

Bentonville, Ark. - Sam’s Club is introducing a new free Sam’s Club Travel mobile application designed to offer Sam’s Club members savings on hotels, rental cars, vacation homes, and other travel activities. Sam’s Club is the first mass market retailer to offer members a mobile app exclusively dedicated to leisure and business travel needs.   

Toronto, Canada – Hudson’s Bay Company is launching a new credit card program with Capital One Financial Corp. that includes the Saks Fifth Avenue banner. The agreement is also planned to add the Lord & Taylor credit card program in June 2015, subject to certain closing conditions.  

Amazon has introduced a line of “ethically sourced” products for Amazon Prime members.

Amazon Elements will consist of premium products with “transparent origins,” the company said. Amazon Elements will offer Prime members an upgraded level of information about products: when and where items were made, why each ingredient was included, where the ingredients were sourced and more.

ARLINGTON, Va. - More than half (58%) of shoppers who use mobile devices say they prefer to look up information on their devices while shopping, rather than talk to store employees – especially among men and shoppers aged 25-44 - according to a new by the Consumer Electronics Association (CEA). Additionally, 62%  of mobile shoppers indicate they perceive the information they gather via their mobile device as more beneficial than the information available in-store via product displays or sales literature.

Cincinnati – Ever wonder what to do with all those unused loyalty points you probably have floating around? According to a survey of 1,000 U.S. consumers by loyalty intelligence provider Colloquy, six out of 10 shoppers intend to use points they’ve earned through customer-loyalty programs to save money on holiday gift-buying this year.

That represents a 22% increase in the number of shoppers who are planning to cash in reward points on gift purchases, compared to the 2013 holiday season.

By Leela Rao-Kataria

Seattle – Starbucks wants customers to feel wonderful this holiday season. From now through Jan. 5, 2015, customers who pay using a Starbucks Card or Starbucks mobile app, can enter the Starbucks It’s a Wonderful Card Ultimate Giveaway.

The omnichannel promotion offers the chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.