Loyalty Marketing

By Gregg Aamoth, POPcodes

Seattle – It was a very mobile holiday season for Amazon.com. Nearly 60% of Amazon.com customers shopped using a mobile device this holiday.     Mobile shopping accelerated as customers got later into the shopping season. Cyber Monday continues to be Amazon.com’s peak mobile shopping day. On Cyber Monday, Amazon customers worldwide ordered more than 18 toys per second from a mobile device.  

Hoffman Estates, Ill. – Imran Joona, executive VP of online, marketing, pricing and financial services at Sears Holding Corp., is leaving the company. In a filing with the Securities and Exchange Commission (SEC), Sears said Joona resigned Dec, 17 and will leave in February 2015 to pursue a new opportunity.  

Amazon is poised to set new sales records in 2015 after using the allure of free shipping to expose 10 million people to the wide range of benefits that are part of its $99 Prime service.

The key benefit of Prime is unlimited free two day shipping on roughly 20,000 items so offering a trial version of Prime during the time sensitive holiday season could prove to be an excellent tactic to bolster the ranks of paid Prime membership and drive long term loyalty.

Sarasota, Florida - The Mall at University Town Center, located in Sarasota, Florida, and owned by Taubman, has launched a free app designed to make shopping easier and more personalized. The free "Mall at UTC" iOS mobile shopping app offers first-of-its-kind indoor navigation technology developed by SPREO. The app is being piloted at UTC now, but is scheduled to roll out to Taubman properties across the U.S. over the next year.    

By: Sunil Oberoi, Symphony Teleca Corp.   With the holiday shopping season officially in full swing, many retailers are facing the challenge of reaching consumers during this traditionally noisy time of year.  And since today’s consumer is more connected than ever, they expect retailers to meet the demands  of their omnichannel lifestyle, meaning they want  their shopping experience to be personalized to their interests and needs.    

PLEASANTON, Calif. - For the second year in a row, Safeway Inc. has received a perfect score of 100% on the Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices pertinent to LGBT equality, administered by the Human Rights Campaign Foundation.  

Belk Inc. has renewed its agreement with eBay Enterprise to manage multi-site customer support.

Belk first partnered with eBay Enterprise in 2008 with the launch of Belk.com. Since then, Belk has increased its online business significantly and eBay Enterprise has continued to support that growth by providing customer sales and service solutions through various contact channels.