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‘Green Monday’ week sees revenue growth

Petaluma, Calif. - Retailers were seeing green the second week of December. For the week that included “Green Monday,” Dec. 8, retailers using the MarketLive e-commerce platform achieved a year-over-year revenue growth rate of 11.5%, while visits grew just 8.6%.

With the conversion rate trailing that of 2013 by more than 5% and abandonment up 6.7%, MarketLive says the revenue growth is likely due to retailers holding the line on pricing. Indeed, average order size for the week was up 4.6% year-over-year.

For the season to date, MarketLive retailers with the 15 highest sales figures attributed to social media achieved average social media revenue gains of 212.31% and average social traffic gains of 210.12 year-over-year. This was significantly higher than the index as a whole, which saw gains of 135.7% for social revenue and 113.1% for social traffic. Some individual sites among the top 15 are seeing more than 20% of their traffic and 10% of their revenues originating from social media.
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