Retail Marketing/In-Store

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.

The TPN division of global marketing and corporate communications giant Omnicon has worked with Walmart and its supplier community for more than 10 years and now that it has a physical presence in Northwest Arkansas the retail marketing agency is ready for some serious growth.

TPN, which stand for The Promotion Network, is part of Omnicon’s Diversified Agency Services division. TPN recently open an office in Bentonville and tapped John Meyer to lead the organization which is part of TPN’s 300 person organization with nine offices nationwide.

New York -- Brand agency CBX has hired Andy Austin, who oversaw tech rollouts at 2,200 AT&T stores nationwide, as its new group director of experience technology.

Sean Claessen, executive VP strategy and executive creative director, Bond Brand Loyalty, spoke with Chain Store Age about how retailers can build customer relationships and loyalty in the era of omnichannel engagement.

At the recent GlobalShop show in Las Vegas two trade groups serving the visual merchandising industry said their boards voted to pursue a merger agreement.

The boards of directors of the Association for Retail Environments (ARE) and the Point of Purchase Advertising International (POPAI) voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.

Las Vegas -- The boards of directors of A.R.E. (the Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.

At their respective board meetings held during GlobalShop in Las Vegas this week, both not-for-profit groups agreed to a preliminary framework that will allow them to better serve their members and advance the industry as a combined organization.

New York -- Retail and brand consultancy Fitch has appointed Hermann Behrens to the newly created role of CEO, North America, effective immediately. Behrens will lead the business out of Fitch’s newly established office in New York.

Behrens will be responsible for expanding Fitch’s reputation and client base in North America. He will work closely with the management teams at the company’s design studio in Columbus, Ohio and its architecture and engineering practices in Phoenix, Atlanta and Irvine.

Lakeland, Fla. -- Retail Solutions Advisors (RSA) has been selected as the exclusive leasing representative for Crosswinds, a 139,037-sq.-ft. community shopping center near Tyrone Square Mall in St. Petersburg, Florida.  

Current anchors include Marshall’s, Michael’s and Bed Bath and Beyond.
 
The property is owned by Crosswinds St Pete, LLC, who will continue to manage the center.