-
Hy-Vee does demos with Interactions
Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.
Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.
-
Rascals Fitness to open at Collegeville Plaza
Philadelphia -- X Team International announced that partner MSC Retail has completed a lease transaction with Rascals Fitness in Collegeville, Pennsylvania.
Rascals Fitness will open a 12,183-sq.-ft. facility in Collegeville Plaza at the intersection of Main Street and 2nd Avenue. “We’re excited to have helped complete the lease for Rascals Fitness on their third location in Pennsylvania,” said Michael Salove, president and CEO of MSC Retail.
