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CBX taps AT&T veteran as group director of experience technology


New York -- Brand agency CBX has hired Andy Austin, who oversaw tech rollouts at 2,200 AT&T stores nationwide, as its new group director of experience technology.

“Andy is a veteran of the wireless and consumer electronics industries who has spent more than a decade at the creative intersection of retail and technology,” said Gregg S. Lipman, CEO/managing partner. “As both Andy and CBX see it, in the branding context, technology is useful only insofar as it drives a broader strategy — namely, one that sparks meaningful conversations with and among consumers.”

Austin, whose client list as an independent consultant includes the likes of Audi, J.C. Penney and Ford Motor Co., formerly helped AT&T pioneer customer-centric stores as the company’s director of retail customer experience for 10 years. Over the course of his 20-year career, Austin also held various sales and marketing positions for companies such as MCI/Worldcom, Verus Technology Solutions and Caesars Tahoe.

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