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QVC adds new touch to mobile app
Digital retailer QVC is adding new in-app features that allow customers to make easy and quick purchases with just a touch of their finger.
Using Apple’s fingerprint sensor technology, Touch ID, the QVC for iPhone app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip for authentication.
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QVC names executive VP of commerce platforms
West Chester, Penn. –- QVC Inc. has promoted Mary Campbell to the position of executive VP, US commerce platforms. Sheis responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales. Since joining QVC in 1991, Campbell has held leadership roles across the business, including merchandising, planning and commerce platforms.
