QVC

West Chester, Penn. – QVC has named Mathias Bork to the position of CEO of QVC Germany, effective Jan. 1, 2015. Bork will be responsible for overseeing QVC's operations and growth in the Germany market.   Bork succeeds Steve Hofmann, CEO of QVC Europe, who has held the role of interim CEO of QVC Germany since the end of 2013. Bork will continue to report to Hofmann.   

Ken O’Brien has been elevated to the role of SVP of merchandising at QVC reporting to Doug Howe, QVC’s, EVP of merchandising and planning.

In his new role, Obrien will be responsible for setting and executing QVC’s merchandising strategy for product brands across categories, as well as leading the engagement and management of QVC’s vendor community.
 

Digital retailer QVC is adding new in-app features that allow customers to make easy and quick purchases with just a touch of their finger. 

Using Apple’s fingerprint sensor technology, Touch ID, the QVC for iPhone app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip for authentication.   

West Chester, Penn. –- QVC will introduce a new in-app mobile feature in the coming weeks that allows customers to make purchases with a touch of their finger. Using Apple's fingerprint sensor technology, Touch ID, the QVC for iPhone app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip to authenticate their identity.   

West Chester, Penn. –- QVC Inc. has promoted Mary Campbell to the position of executive VP, US commerce platforms. Sheis responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.   Since joining QVC in 1991, Campbell has held leadership roles across the business, including merchandising, planning and commerce platforms.

When it comes to domestic divas, Martha Stewart has few rivals, but Ellen DeGeneres is dipping her toe in the water with a new seasonal home collection branded as E.D. On Air.

The popular comedian and talk show host announced the creation of her new lifestyle collection in July called simply E.D. The new seasonal home collection is called E.D. On Air because it was created exclusively for QVC. It will debut on Friday, October 8 when DeGeneres introduces the line live on her show.

QVC’s Claire Watts has resigned from her role as CEO of U.S. operations, effective Friday, Sept. 5, to pursue other opportunities.

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