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QVC

  • QVC names O’Brien SVP merchandising

    Ken O’Brien has been elevated to the role of SVP of merchandising at QVC reporting to Doug Howe, QVC’s, EVP of merchandising and planning.

    In his new role, Obrien will be responsible for setting and executing QVC’s merchandising strategy for product brands across categories, as well as leading the engagement and management of QVC’s vendor community.
     

  • QVC adds new touch to mobile app

    Digital retailer QVC is adding new in-app features that allow customers to make easy and quick purchases with just a touch of their finger. 

    Using Apple’s fingerprint sensor technology, Touch ID, the QVC for iPhone app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip for authentication.   

  • QVC enhances smartphone, tablet experience

    West Chester, Penn. –- QVC will introduce a new in-app mobile feature in the coming weeks that allows customers to make purchases with a touch of their finger. Using Apple's fingerprint sensor technology, Touch ID, the QVC for iPhone app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip to authenticate their identity.   

  • QVC names executive VP of commerce platforms

    West Chester, Penn. –- QVC Inc. has promoted Mary Campbell to the position of executive VP, US commerce platforms. Sheis responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.   Since joining QVC in 1991, Campbell has held leadership roles across the business, including merchandising, planning and commerce platforms.

  • Can Ellen be the next Martha?

    When it comes to domestic divas, Martha Stewart has few rivals, but Ellen DeGeneres is dipping her toe in the water with a new seasonal home collection branded as E.D. On Air.

    The popular comedian and talk show host announced the creation of her new lifestyle collection in July called simply E.D. The new seasonal home collection is called E.D. On Air because it was created exclusively for QVC. It will debut on Friday, October 8 when DeGeneres introduces the line live on her show.

  • QVC to optimize long-term management structure

    QVC’s Claire Watts has resigned from her role as CEO of U.S. operations, effective Friday, Sept. 5, to pursue other opportunities.

  • CEO of QVC U.S. operations resigns

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  • Study: QVC tops in mobile customer experience

    Chicago – QVC received top ranking in the Mobile Customer Experience Index from The E-tailing Group. QVC scored 84.17 on a 100-point scale, with the average score being 71.5.

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