QVC enhances smartphone, tablet experience
West Chester, Penn. –- QVC will introduce a new in-app mobile feature in the coming weeks that allows customers to make purchases with a touch of their finger. Using Apple's fingerprint sensor technology, Touch ID, the QVC for iPhone app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip to authenticate their identity.
With the new Touch ID feature, QVC customers can shop through the QVC iOS mobile app using their fingertip. Following a one-time set-up, their billing, shipping and payment details will be automatically populated upon iPhone sensor authentication of their fingertip, enabling mobile shopping transactions on QVC to be completed with a single touch.
"Mobile remains our fastest-growing platform, and we're continuously investing in new technologies and features that deliver a seamless and engaging customer experience," said Alex Miller, senior VP, digital commerce at QVC. "QVC is paying close attention to how, when and where the customer is choosing to interact with us on our digital platforms in order to create a more personalized shopping experience that drives ongoing engagement and loyalty."
QVC also recently added new functionalities to its QVC for iPad app. These enhanced second screen capabilities synchronize products on air to a consolidated product view on the iPad app. The "Watch" section of the tablet app now enables QVC customers to experience improved synchronization on the app with the item currently being shown on air; the ability to watch the live broadcast in the app, even without a cable subscription; fast access and key product information about items on air; the ability to browse product information while the live broadcast remains on screen; and interactive features to validate and inform customers' purchase decisions, including reviews and images.
The QVC for iPhone app and QVC for iPad app are available as a free download in the App Store.