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QVC adds new touch to mobile app


Digital retailer QVC is adding new in-app features that allow customers to make easy and quick purchases with just a touch of their finger.

Using Apple’s fingerprint sensor technology, Touch ID, the QVC for iPhone app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip for authentication.

“Mobile remains our fastest-growing platform, and we’re continuously investing in new technologies and features that deliver a seamless and engaging customer experience,” said Alex Miller, SVP, digital commerce at QVC. “QVC is paying close attention to how, when and where the customer is choosing to interact with us on our digital platforms in order to create a more personalized shopping experience that drives ongoing engagement and loyalty.”

QVC was an early adopter of responsive design, ensuring that a seamless customer experience is delivered across all platforms, regardless of the size of the screen on any device. The implementation of a responsive site capitalizes on consumers’ growing preference to browse and make purchases on their mobile devices. Mobile purchases accounted for 40 percent of QVC’s worldwide ecommerce orders in the second quarter of 2014. The just-released 2015 “Internet Retailer Mobile 500” revealed QVC is the third largest mobile commerce player among multi-category retailers, according to the company.

QVC has also added new functionalities to its QVC for iPad app to establish it as a companion tool during QVC on-air programming. The enhanced second scrren capabilities deliver a more user-friendly experience to customers through synchronizing products on air to a consolidated product view on the iPad app.

The QVC for iPhone app and QVC for iPad app are available as a free download in the App Store.

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