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QVC names executive VP of commerce platforms


West Chester, Penn. –- QVC Inc. has promoted Mary Campbell to the position of executive VP, US commerce platforms. Sheis responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.

Since joining QVC in 1991, Campbell has held leadership roles across the business, including merchandising, planning and commerce platforms.

In her most recent role as senior VP commerce platforms, Campbell led the expansion of QVC's broadcast by launching two new TV distribution channels, over-the-air and QVC Plus. Campbell was also instrumental in enhancing QVC's digital experience through the creation of the company's first social shopping community, toGather, the redesign of the QVC for iPad application, and the implementation of responsive design for QVC's website.
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