QVC promotes merchandising exec to QVC Germany CEO

West Chester, Penn. – QVC has named Mathias Bork to the position of CEO of QVC Germany, effective Jan. 1, 2015. Bork will be responsible for overseeing QVC's operations and growth in the Germany market.



Bork succeeds Steve Hofmann, CEO of QVC Europe, who has held the role of interim CEO of QVC Germany since the end of 2013. Bork will continue to report to Hofmann.



Bork has more than 25 years of experience in the retail industry, having worked in both German and international positions throughout his career. Since joining QVC Germany in 2009 as chief merchandising & sales officer, Bork has collaborated with many members of the international executive leadership team to execute key priorities and aspects of QVC's business inside and outside of his direct areas of responsibility.



Prior to joining QVC, Bork was a member of the management board at Home Shopping Europe and has held prominent roles at various retailers. He will continue to be based at QVC's Germany headquarters in Düsseldorf.