Marketing Tactics

Plano, Texas -- J.C. Penney answered Wall Street questions about whether or not the struggling department store retailer could stage a comeback — by posting better-than-expected profit and revenue in the second quarter.

The Coca-Cola Company plans to acquire a 16.7% interest in Monster Beverage Corporation in an unconventional partnership arrangement involving brands, global distribution and $2.15 billion in cash.

The companies entered into a long-term strategic partnership designed to leverage their respective strengths — Coke’s worldwide bottling system and Monster’s expertise in the energy segment of the beverage category — to accelerate growth globally.

BJ's Wholesale Club plans to partner with 215 schools through the organization's Adopt-A-School program. At the beginning of each school year, every BJ's Wholesale Club and Distribution Center partners with a local school to help enhance existing curriculum.

Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.

The survey, commissioned by Office Depot, reports the manner in which parents and students approach back-to-school shopping, including who in the family has the most influence over purchasing decisions and whether shoppers stick to a provided classroom list or add personalized items to their school supplies.

Wet Seal is partnering with girl group Fifth Harmony for a new collection of clothes that will be rolled out over the next three seasons.

The line will feature styles modeled on each member of the five-piece group, which formed in 2012 during the second season of “The X Factor.” Basing different pieces of the collection on each member of Fifth Element means a diversity that will range from grunge looks to more dressy styles.

Dr Pepper Snapple Group met or exceeded several of its corporate social responsibility goals over the past year, according to the 2014 report the company released Friday.
 
One of the goals it reports meeting was reducing its use of PET, a polymer used in beverage bottles. DPS conserved about 60.7 million pounds since 2007 by redesigning packaging and upgrading almost 70,000 older-model coolers and vending machines.

Los Angeles - The Canadian market offers an opportunity for U.S. retailers to expand and to gain experience operating in an international market. According to a new study from market research firm IbisWorld, the U.S. retail segment best suited for expansion into Canada is department stores, followed by men’s clothing stores.

Westborough, Mass. -- BJ's Wholesale Club announced partnerships with 215 schools through the organization's Adopt-A-School program. At the beginning of each school year, every BJ's Wholesale Club and Distribution Center partners with a local school to help enhance existing curriculum.

Schools participating in BJ's Adopt-A-School Program receive a one-time, $500 donation, which goes toward discretionary programs, such as field trips and special events, reading programs or other educational needs. The schools also receive a complimentary BJ's Membership.

Princeton, N.J. – Almost one-in-three (31%) of U.S. consumers say wanting to see/feel items in person would make them shop at a physical store instead of online. According to a survey of more than 1,000 U.S. consumers conducted by digital agency Ripen E-commerce, almost as many (29.9%) wanting to buy an item immediately would spur them to make an in-person purchase.

Other responses include:

• 16.9% believe it protects their privacy
• 14.4% shop in-store to save on shipping costs

Oak Brook, Ill. – Net income at Ace Hardware Corp. rose 57% to $66.5 million, from $24.2 million. Revenues climbed 13% to $1.33 billion, from $1.17 billion.