Marketing Tactics

Amazon.com and Walmart aren’t the only retailers lowering prices this month. Food Lion has jumped on bandwagon at its 1,100 stores with a three-pronged price reduction effort.

Food Lion has announced significant investments in prices throughout its stores by lowering prices on thousands of items that are most important to customers, according to the company, tapping into its longstanding heritage of low prices and convenient locations.

Chicago -- Starbucks Corp. is ratcheting up its already significant commitment to job creation.

The coffee giant is teaming up with such other retail powerhouses as Walmart, CVS Health, Walgreens, Macy’s, Target and J.C. Penney in an ambitious jobs program to hire 100,000 16- to 24-year-olds "who face systemic barriers to jobs and education" by 2018 through apprenticeships, internships, training programs, and both part-time and full-time jobs.

Salisbury, N.C. – How low can Food Lion go? When it comes to prices, very low indeed.

Food Lion has lowered prices on thousands of items it has identified as being most important to customers. The price reductions also include new signage throughout the store designed to make finding sale items easier.

Indianapolis -- Fresh Thyme Farmers Market may have only been in business in three years, but it is thinking big.

With some16 stores in the Midwest, the value-priced, organic specialty grocer is scheduled to open 60 stores by 2019. It will open two new location in the Indianapolis area on Aug. 6.

Dick’s Sporting Goods is locating one of its namesake stores next to one of its Field & Stream stores to create an intriguing  90,000-sq.-ft. concept called the All-American Sports Center.

Gap Inc. continues to suffer from a lack of traffic to its stores and Web site, but the sales decline abated somewhat in June.

Seattle – Retailers of oversized items like barbecue grills and large-screen TVs may want to consider offering same-day delivery services.

According to a survey of 615 U.S. adults by same-day delivery provider Fleetzen, 25% of respondents said a same-day delivery option would increase their likelihood of a purchase of an oversize item, while another 39% indicated it would give a significant boost to their chances of purchasing an oversized item.
 

A new character line with first-of-its-kind multimedia elements is now available on Build-A-Bear Workshop’s web site and in its 400 stores.