Marketing Tactics

Burlington warms hearts with warm coats
Burlington has partnered with K.I.D.S./Fashion Delivers and ABC’s Good Morning America for its eighth annual Warm Coat Warm Hearts coat drive, themed around “Families Helping Families.”

The coat drive, which kicks off on Saturday, November 1, 2014, will benefit K.I.D.S./Fashion Delivers, a national non-profit organization dedicated to providing apparel and other products donated by manufacturers and retailers to community charities across the U.S. and throughout the world.
Kohl’s reveals Black Friday strategy
On the heels of moderating expectations for its third quarter performance, Kohl’s announced plans to improve results during the holidays, including an around the clock opening schedule beginning at 6 p.m. Thanksgiving Day.

Kohl’s will open its doors at 6 p.m. on Thanksgiving Day and remain open through midnight Friday, Nov. 28. The retailer will also offer a variety of omnichannel holiday services, including a daily “Today’s Deals” section on Kohls.com.

Report: Amazon uses Facebook feedback to rate holiday toys

Seattle –- Amazon.com is reportedly using feedback collected from its “Amazon Moms” Facebook group and other corporate Facebook pages to help create promotional lists of holiday toys.
Study: Zappos is "simplest" U.S. brand

New York –- Online footwear retailer Zappos is ranked the simplest brand in the U.S. And that’s a good thing. According to the new Brand Simplicity Index ranking of U.S. brands from brand advisory firm Siegel & Gale, the top 10 list is dominated by retailers. The list includes Amazon.com at number two, Subway (#3), Pizza Hut (#4), Netflix (#5), Trader Joe’s (#6), Kroger (#7), McDonald’s (#8), Chipotle (#9) and Dunkin’ Donuts (#10).
Macy’s introduces Holiday Arcade in-store shops

New York –- For the upcoming holiday season, Macy’s is introducing the Holiday Arcade---in-store gifting shops that will launch at six Macy’s locations from late October through mid-November, including Macy’s South Coast Plaza in Costa Mesa, Calif., Macy’s Union Square in San Francisco, Calif., Macy’s Dadeland in Miami, Fla., Macy’s State Street in Chicago, Macy’s Herald Square in Manhattan, N.Y., and Macy’s Center City in Philadelphia.
Deliv expands

Menlo Park, Calif. – Deliv is expanding its same-day delivery service ahead of the holiday season, doubling its footprint with the addition of four new geographies, including Seattle, Houston, northern New Jersey and Washington, D.C. The company partners directly with retailers to add the Deliv same-day delivery option into the retailer's checkout process, whether on their website, mobile app or in their physical store.
Office Depot offers ‘Your Holiday Workshop’ campaign Nov. 2

Boca Raton, Fla. -- Office Depot Inc. launches its “Your Holiday Workshop” campaign across all store locations and online on Nov. 2. “Your Holiday Workshop” efforts will include early Black Friday and “Every Monday is Cyber Monday” deals, and shopper services.
RadioShack offers Fix It Here at 31 Boston stores

Fort Worth, Texas -- RadioShack's Fix It Here same-day mobile repair service is now available in 31 stores in the Boston area. Fix It Here is available in more than 550 RadioShack stores in key markets across the nation, and RadioShack plans to rollout Fix It Here to 750 locations by the end of the year.
Toys 'R' Us launches omnichannel holiday promotion

Wayne, N.J. –- Toys 'R' Us Inc. is releasing The Great Big Christmas Book, the company’s annual holiday gift guide. More than 8 million Toys 'R' Us customers will receive a special edition of The Great Big Christmas Book, with deals valid Sunday, Nov. 2 through Saturday, Nov. 22, plus several “Ultimate Wish Saturday” events to be held throughout the month.
Outback Steakhouse introduces Click Thru seating

Tampa, Fla. -- Outback Steakhouse is introducing Click Thru Seating. With Click Thru Seating, customers visit Outback.com from any connected device to view the current wait time at their local Outback restaurant and put their name on the waitlist for now or later. Unlike a traditional reservation, late customers will not be dropped from the wait list or penalized. The service will also soon be available on the Outback mobile app.
Facebook profits soar 90% in strong Q3

Menlo Park, Calif. –- Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc. A sharp increase in operating income helped drive the net income growth.
Tech Guest Viewpoint: Integrating Your Omnichannel Marketing Strategy

By Ben Kaplan, CashStar It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.