Marketing Tactics

Seattle -- Amazon has released an early preview of some of the deals that will be offered on July 15, as part of its first-ever Prime Day anniversary extravaganza. The promotion, which Amazon claims will be bigger than Black Friday, has caused Walmart to offer its own super-sale online on Wednesday.

Express has recruited a new supermodel to serve as the face of its fall 2015 denim collection.

U.S. supermodel Karlie Kloss will star in the retailer's "Fit for You" advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.

Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

Scottsdale, Ariz. - Cold Stone Creamery is planning to heat up the ice cream market in the Indian subcontinent. The retailer is entering India and Sri Lanka.

Kahala Brands, the parent company of the Cold Stone Creamery brand, is partnering with Tablez Food Company, part of Lulu Group International LLC, to open 40 stores in India and five stores in Sri Lanka during the next five years. The first store will open by the end of the year at the Lulu Mall in Kochi, India.

Boston – Rue La La is adding some celebrity appeal to its omnichannel partnership promoting cotton. Actress, model and author Molly Sims is the new face of its "Cotton. It's Your Favorite for a Reason" campaign with promotional group Cotton Inc.  

Amazon.com and Walmart aren’t the only retailers lowering prices this month. Food Lion has jumped on bandwagon at its 1,100 stores with a three-pronged price reduction effort.

Food Lion has announced significant investments in prices throughout its stores by lowering prices on thousands of items that are most important to customers, according to the company, tapping into its longstanding heritage of low prices and convenient locations.

Chicago -- Starbucks Corp. is ratcheting up its already significant commitment to job creation.

The coffee giant is teaming up with such other retail powerhouses as Walmart, CVS Health, Walgreens, Macy’s, Target and J.C. Penney in an ambitious jobs program to hire 100,000 16- to 24-year-olds "who face systemic barriers to jobs and education" by 2018 through apprenticeships, internships, training programs, and both part-time and full-time jobs.

Salisbury, N.C. – How low can Food Lion go? When it comes to prices, very low indeed.

Food Lion has lowered prices on thousands of items it has identified as being most important to customers. The price reductions also include new signage throughout the store designed to make finding sale items easier.