Marketing Tactics

Whole Foods has a tendency to zig when other retailers zag and it is doing just that with a new line PBS Kids branded toys this holiday season.

No bright shiny plastic toys will be found on Whole Foods shelves. Instead, the natural grocer struck a deal with PBS Kids to offer a line of educational and sustainable wooden toys and plush products for kids ages six months to three years. Each item in the PBS Kids line is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials, according to the companies.

New York --Premium boot brand Sorel opened its first-ever pop-up, in Manhattan's Meatpacking District. The 3,300-sq.-ft. shop is designed in the brand's fashion-meets-utilitarian aesthetic. It features stark contrasts of black and white, and sleek and modern forms.

New York –- Holiday spending among U.S. consumers is expected to rise 1.9% in 2014 compared to the prior year. According to the 2014 Nielsen Holiday Retail Sales Forecast, which surveyed more than 25,000 demographically representative American households in September, 25% of respondents had already started holiday shopping in September.

Indianapolis –- Consumer electronics retailer Hhgregg Inc. swung from profit to loss in a generally difficult second quarter of fiscal 2014. Hhgregg reported a net loss of $10.38 million, compared to net income of $3.68 million in the same quarter the prior fiscal year. Net sales dropped 11% to $505.86 million from $568.31 million. Same-store sales declined 11.4%. Growing expenses and declining gross profit helped push the chain into the red.

Denver -- Quiznos continues to expand its international development with growth into seven countries in Asia and the Middle East. This is the latest addition to an international development strategy to open more than 1,000 restaurants in more than 40 countries by 2020 and will widen the company footprint abroad through the help of international master franchisees.  

Hingham, Mass.-- Talbots Inc. will license APT’s software, including its Test & Learn and Market Basket Analyzer platforms, to test and analyze key business initiatives including promotions, merchandising, marketing and store operations. Talbots will use APT’s Test & Learn approach to identify which actions are most successful in improving performance and measure their impact on a test versus control basis.

Menomonee Falls, Wis. -- Kohl’s Department Stores will open its doors at 6 p.m. on Thanksgiving Day and remain open through midnight Friday, Nov. 28. The retailer will also offer a variety of omnichannel holiday services, including a daily “Today’s Deals” section on Kohls.com.  

Pittsburgh –- GNC Holdings Inc. reported a decrease in profit for the third quarter of fiscal 2014 but still beat Wall Street expectations. Net income totaled $64.3 million, down 13% from $73 million the same quarter a year earlier.  

Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.

Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.

Technological advancements and shifting shopper expectations have prompted Meijer and GE Lighting to embark on a major merchandising and first-of-its-kind education initiative.

As incandescent bulbs continue to disappear, the retailer and its largest light bulb supplier are creating a new shopping experience which will help shoppers navigate the many new options available as they prepare for the longer winter nights.