Marketing Tactics

AmEx to debut multi-brand customer loyalty program
Los Angeles -- American Express is preparing to launch a customer loyalty program in the U.S. that will enable shoppers at select retailers to rack up points that they can use toward future purchases at Macy's, Exxon Mobil, AT&T and other participating companies.

The free program, set to debut in May, is dubbed Plenti and will also include Nationwide, Rite Aid, Direct Energy and Hulu, American Express said Wednesday.
Meijer to debut its first Skechers Concept Shop
Grand Rapids, Mich. -- Meijer will up its fashion game with the spring launch of a Skechers concept shop inside the Knapp's Corner Meijer, Michigan, about one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings.

"Our customers have realized just how serious we are about providing on-trend fashion items at the right price," said Peter Whitsett, executive VP of merchandising and marketing for the Grand Rapids, Mich.-based supercenter.

Whole Foods aims for the 'Sephora experience'

Whole Foods Market is trying to increase its share of the explosive growth in the beauty industry by hosting its first ever “Beauty Week.”
Meijer gets trendy with Skechers concept

Meijer is upping its game when it comes to trendy fashion with a spring launch of a Skechers concept shop.

The Skechers shop is opening inside the Knapp's Corner Meijer in Michigan, roughly one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings.
CVS announces $5M grant winners

The CVS Health Foundation is backing up its promise to make a $5 million commitment to the Campaign for Tobacco-Free Kids by announcing the first four winners of grants.
Target offers a more shopper-friendly return policy

Target has been hit with a slew of negative reports recently, and now the retailer is trying to do something positive for its image by making its return policy more shopper-friendly.

Target Corp. announced an enhanced return policy Wednesday covering all of the retailer’s 32 owned and exclusive brands, which extends the return window to one year from the date of purchase. The retailer also rolled out a one-year return guarantee for guests using Target’s baby, college or wedding gift registry.
Rite Aid brings Plenti to loyal shoppers

Rite Aid has become one of the key retail partners in a first for the U.S. market: a coalition loyalty program called Plenti that includes the likes of American Express, AT&T, Direct Energy, Exxon/Mobil, Hulu, Macy's and Nationwide.
Starbucks calls for better race relations

Seattle – Starbucks Corp. is publicly calling for better race relations and public discussion of racial issues in the U.S. The company took out full-page advertisements promoting better race relations in the New York Times and USA Today earlier this week, and also is encouraging employees and customers to participate in the effort.
SAP opens café/innovation space March 19

Palo Alto, Calif. – SAP is opening HanaHaus, a new cafe and community workspace that aims to foster a culture of technology innovation, on March 19. Located in Palo Alto, California, HanaHaus seeks to become a central hub of activity that supports new thinking and entrepreneurial energy.
Dick’s Last Resort to open first Ohio location

Columbus, Ohio - Nationwide Realty Investors has announced that Nashville, Tennessee-based Dick’s Last Resort will open its first Ohio location in the Arena District in summer 2015. Dick’s Last Resort will occupy 7,300-sq.-ft. in the first floor of a building adjacent to Nationwide Arena and will include an outdoor patio with seating for more than 130 people
J.C. Penney chief marketing officer leaves

Plano, Texas – Deb Berman, chief marketing officer of The J.C. Penney Co. Inc., has left the company. In a statement, J.C. Penney said Berman left of her own accord.

Berman came to Penney from Kraft Foods Group in August 2013, as part of CEO Mike Ullman’s attempt to rebuild the retailer’s management team. She served at Kraft as VP of marketing and engagement and also had prior experience working at advertising agencies.
DSW beats Street with Q4 earnings; will open 35 stores

Columbus, Ohio – DSW Inc. exceeded Wall Street expectations with profit in the fourth quarter of fiscal 2014. The specialty footwear retailer reported net income of $30.8 million, up 10% from $28.1 million the same quarter a year earlier.

Cost of sales grew at a slower pace than actual sales, helping boost profits. DSW plans to open 35 stores in fiscal 2015, including eight to 10 small format stores. Sales rose 12$ to $640 million, from $572 million.