Marketing Tactics

American Eagle Outfitters has entered into an acquisition that could eventually see it open hundreds of new stores, and also enter a more upscale market. The teen apparel retailer has acquired upscale menswear brand Todd Synder, along with Snyder’s Tailgate Clothing Co., a vintage sports-inspired brand that operates a college-town store concept. American Eagle sees the potential to open as many as 200 Tailgate stores at universities nationwide, starting with Southeastern Conference and Big Ten colleges, according to the New York Times.

Marketers know that image is crucial to digital sales, but that doesn’t mean they are making a big effort.

According to a new infographic based on a survey of 200 marketers from visual marketing platform provider Curalate, 86% of marketers agree that “type of channel” is important when selecting images to use in marketing initiatives. Yet, 78% still share the same images across all or most channels

Walmart and Hobby Lobby top the retailer list of the first ever annual Faith Equality Index.

Faith Driven Consumer, a group that represents 41 million Christian consumers, has published an index rating the faith compatibility of major brands both in the consumer and entertainment spheres, as well as serving as a voice for this community.

Chief marketing officers at leading U.S. retailers are forecasting a 4.2% increase in overall holiday store sales, according to the 10th annual BDO USA survey.

This year’s BDO projection is only slightly higher than the National Retail Federation’s expected 3.7% increase to $630.5 billion, slower than the 4.1% increase during last year's November-December period.

More than 100 senior retail executives are already confirmed as speakers for a first-of-its-kind event called Shoptalk that will be held next May with a focus on next generation commerce.

Organizers of the event have confirmed speaker participants including Jason Goldberger, president of Target.com and mobile; Casey Carl, Target chief strategy and innovation officer; Joe Megibow, chief digital officer at American Eagle Outfitters; John Koryl, president of Neiman Marcus stores and online and Andrea Wasserman, senior VP and head of direct-to-consumer at Nine West Group.

Target is setting up shop in downtown Manhattan — but it’s no ordinary store and it’s just for the holidays.

On Dec. 9, Target will officially open Target Wonderland to the public, which the retailer describes as a “first-of-its-kind retail experience” that is part magical toy store and part Pop Art exhibit.

With plans to double in size over the next two years, the fast-casual Newk’s Eatery chain is on the fast-track. And it is testing a new design prototype to help it accomplish its goal.

Dubbed the "Generation Two" design, the new concept represents a fresh, on-trend look for the brand, and is designed to resonate in new markets and elevate the overall guest experience.