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Marketing Tactics

  • Footwear brand doubles its odds in one of world's busiest locations

    For most retailers, one store in Manhattan's Times Square is good enough. But not for Skechers.

    Skechers USA has opened its second location in Times Square. The new outlet is located in the heart of the busy area, on what's known as the Bow Tie.

  • Taubman celebrates holidays with ‘Peanuts Gang’ in 10 U.S. cities

    Bloomfield Hills, Mich. -- Taubman will celebrate the launch of “The Peanuts Movie” with a family-friendly holiday experience being offered exclusively at 10 of its shopping centers across the U.S. from Nov. 6 through Dec. 24.

  • Tuesday Morning turnaround well underway

    Just a few weeks after losing its CEO, Tuesday Morning posted impressive financial results for the first quarter, including an increase in same-store sales.

    For the first quarter ended Sept. 30, the Texas-based off-price retailer posted a same-store sales increase of 3.6%. Net sales were $202.3 million, slightly higher than the prior year period. The company ended the first quarter with a store count of 757, a decrease of 44 stores year over year. Operating loss for the first quarter was $6 million.

  • Now Trending: 2015 Holiday Season Retail Storecast

    “Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

  • Social shopping arena gets more crowded

    Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

    Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

  • Winn-Dixie bets on lower prices to draw shoppers

    Southeastern Grocers on Thursday announced a significant pricing initiative that addresses exactly what customers need: a $40 million investment into permanent lower prices on the products Winn-Dixie customers buy the most.

    Customers stated in a recent survey that “affordable prices” was the most important requirement from a grocery store, so Winn-Dixie is introducing a New Regular Pricing Program that will permanently reduce the prices on more than 1,500 grocery items at all 518 Winn-Dixie stores.

  • Walmart COO says ‘trust me’ this holiday season

    Easier shopping every day is the value proposition Walmart touting this holiday season as it contends shoppers are tired of pricing games played by other retailers.

    As it does every holiday season, Walmart claims it will have low prices on a broad assortment and the hottest holiday items, but it is also touting an improve store experience and a strengthened omnichannel approach.

  • Poler Outdoor Stuff activates Instagram indoors

    Consumers who live active lifestyles often document their adventures on Instagram.

    Poler Outdoor Stuff, a Portland, Oregon-based specialty outdoor retailer that operates an e-commerce site, as well as a flagship store, has been using Instagram for online promotions since launching four years ago. More recently, Poler has also been leveraging the promotional power of Instagram in its store.

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