Marketing Tactics

PetSmart is hoping to lure more Martha Stewart fans to its stores with a new line of natural, Made-in-the-USA pet products.

The retailer already sells Martha Stewart pet products, but it is now launching the Martha Stewart Pets Treat Shop, a line of oven-baked natural dog treats sold only at PetSmart.

After opening its first stores in Alabama this month, tween and teen retailer Five Below is taking Kentucky off its expansion list next, with new stores there opening this week.

"Entering Louisville is an important next step as we continue to grow our footprint across the country," said Joel Anderson, CEO of Five Below. "We're excited to serve new customers in this dynamic city. Kids and parents looking for a fun place to shop for trend-right, high quality products at a great value will surely enjoy Five Below."

Business innovation and technology leader Efficient Collaborative Retail Marketing (ECRM) hosted a category review for Bi-Lo Holdings at ECRM’s Snack & Dry Grocery event in February.

Bi-Lo, which operates approximately 800 stores under the Bi-Lo, Harveys, and Winn-Dixie supermarket banners, met with more than 70 suppliers over three days, including potential participants in its Supplier Diversity Program.

JCPenney has lost its chief marketing officer at a time when the company has been trying to rebuild its brand image.

By Chris Mike, Chirpify

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

Indianapolis - Lids Sports Group has upgraded its inventory management system so that the retailer now provides consumers access to companywide inventory in retail stores, as well as its centrally located distribution centers. By implementing this improvement, thousands of styles and teams that were previously only available in stores are now available to fans everywhere.

Indianapolis – Just in time for the annual college basketball championship tournament, Hhgregg is running an omnichannel “March Markdown” promotion. From March 16 – April 6, customers can enter up to four times per day via Facebook, online, or by sharing the Hhgregg “Acrobatic Dunk Madness” video.

Boston – Omnichannel beer/wine/liquor delivery service Drizly is relaunching its mobile app, website and branding. New features of the site and app include ratings, reviews and rich media content; storable “favorite” orders and address books; smart searches that deliver results as users type; and the ability to share Drizly with friends and send gifts.

Drizly’s new digital interface also enables immersive brand experiences with alcohol products; rich content placements; and sponsored listings.

Menlo Park, Calif. – Facebook has purchased personalized shopping engine TheFind.com, with the intent of making its ad more relevant to individual users. The social media giant will integrate TheFind’s functionality into its personalized ad-matching capability, rather than keep TheFind operating as a separate entity.

In a message on its homepage, TheFind said some employees will make the transition to Facebook.

Mountain View, Calif. – Move over mom, baseball and apple pie. The new three things everyone loves are iPhone, Apple and retail.

According to a new survey of global English-speaking consumers in 84 countries, the “NetBase Brand Passion Report,” iPhone is the most-loved brand in the world. Apple comes in at number three. And retail and Apple dominate the rest of the top 10 brands, which are Etsy (4th), iPad (5th), MacBook Air (6th), Starbucks (7th), Chipotle (9th) and McDonald’s (10th).