Marketing Tactics

Foot Locker is putting basketball stars front and center for its latest ad campaign.

Almost all marketers agree social intelligence is crucial, but few are capitalizing on it.

A legendary media property is making its first move into social commerce.

Walmart has the largest grocery share in the U.S., but another retailer ranks first when it comes to how frequently it is cited inside AI-generated answers.

Retailers are increasing the sophistication of their consumer apps with help from leading-edge artificial intelligence.

The nation’s largest sporting goods retailer is partnering with a leading consumer financing company to offer credit cards with loyalty rewards.

American consumers are big fans of online loyalty programs – which often result in repeat purchasing.

Kohls is releasing a new artificial intelligence gift finder agent in time for Mother’s Day and also providing AI analytical capabilities to employees.