Three retailers taking a high-tech approach to influencer marketing Influencer marketing is becoming big business, and retailers are using technology innovation to integrate influencers with their promotions. Under Armour, Dick's Sporting Goods enter youth sports partnership with Unrivaled SportsA leading apparel and footwear brand and a leading sporting goods retailer bolstering their support for youth sports. Grubhub teams with ‘Saturday Night Live’ star for Tax Day promo An online delivery platform wants to lessen the impact of the impending income tax filing deadline on customer wallets, and is enlisting celebrity help to spread the word. The Cheesecake Factory promotes new app with offer for rewards members A casual-dining chain known for its wide entrée and dessert selection is introducing a new app and making it extra sweet for loyalty participants. Amazon Prime members to receive temporary fuel cost relief from BP Amazon is expanding a loyalty partnership with BP to help members of its Prime paid subscription program save money on fuel for a limited time. Chipotle brings back digital ‘Burrito Vault’ gamified loyalty promotion Once again, Chipotle Mexican Grill is celebrating National Burrito Day with an interactive competition for members of its rewards program. Sephora pilots app within ChatGPT Sephora is linking its consumer app to the ChatGPT next-gen artificial intelligence platform. Pinterest launches targeted ad feature A visually-oriented social media platform is making it easier for creators and small businesses to promote their content to interested users. HelloFresh teams with actress Alison Brie for curated recipe promotion A leading meal kit provider is partnering with a TV star to promote communal eating. Kroger launches bonus Fuel Points weekend events With prices spiking at the pump, a grocery giant is offering its loyalty program members more opportunities to save this spring. First Previous 10 11 12 13 14 Next Last
