Marketing Tactics

When shoppers talk about brands, they usually do it offline.   That’s according to a study by Engagement Labs that measured the performance of 60 brands with respect to social media and word of mouth conversations. Amazon came out on top in the retail and apparel category, followed by Nike and Nordstrom.   

Shoppers at Saks Fifth Avenue’s Manhattan flagship can now take a fitness class taught by ex-cons in addition to shopping for the latest fashions. They can even learn how to meditate.   The luxury department store has transformed its second floor into a health and fitness hub dubbed The Wellery. The 16,000-plus-sq.-ft. space is comprised of 20 individual spaces offering everything from fitness classes and exercise equipment to athleisure apparel and specialized beauty treatments. It will be open through October 2017.

Canada’s Aritzia Inc. is expanding its Chicago footprint as it targets both brick-and-mortar and online expansion.    The fashion retailer will open a flagship on Rush Street in Chicago this fall. The Vancouver, British Columbia-based company already operates a store in the Windy City, at Water Tower Place.    

Amazon leads the way in the retail industry when it comes to creating an emotional bond with customers, but the industry as a whole lags behind two other categories.    That’s according to MBLM’s Brand Intimacy 2017 Report, in which Amazon placed first in the retail category. followed by Whole Foods Market and Target Corp. The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.  

Five dynamic retail and restaurant brands — Altar’d State, Bentley’s Pet Stuff, MOD Pizza, Sugarfina and Warby Parker — took home the honors as the winners of Chain Store Age’s annual Breakout Retailer Awards.

The awards, selected by CSA’s editorial board and sponsored by Paint Folks, recognize innovative retail and restaurant concepts that are on their way up —brands that have crossed the “newbie” line, and are well positioned for growth, in store, online, or both.

Fast-fashion e-retailer shines in store debut

British online fast-fashion retailer Missguided makes the leap to physical retail with a high-concept, high-impact store that brings its website to life.

Opportunistic acquirers continue retail’s reinvention, making business good for creative management companies

Unusual circumstances are forging the best of times for third-party shopping center managers. Rampant store closings, after-effects of the commercial mortgage backed securities crash, and opportunistic buyers are creating opportunities for innovative managers to reinvent properties for their clients.