Marketing Tactics

Survey: How to compete against Amazon for holiday sales
Although Amazon poses a major holiday sales threat, there are steps retailers can take to produce a merry season. According to a new survey of 1,500 U.S. consumers by marketing platform provider Signal, 42% of respondents said Amazon will be their primary holiday gift destination. Consumers who use Amazon do so because it is easy (50%), because they are Prime members (36%), and because they like the product reviews and recommendations (29%).
Walgreens saves time and effort spent on digital coupons
Paperless coupons are supposed to easy, and Walgreens is doing its best to make them that way. Walgreens customers now have the ability to redeem digital coupons from Walgreens and manufacturers for online purchases, as well as in-store purchases. Additionally, offers can now be “clipped” on product detail pages and in search results on Walgreens.com, and through the Walgreens mobile app.

Study: Not all online purchase journeys are the same

There are four main channels consumers use to initiate an online purchase, and each one results in a different experience.
Analysis: Amazon Dash not yet on fast track

It’s been more than a year, but consumers still are not rushing to use Amazon Dash buttons. New analysis of e-receipts from a daily panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence shows that fewer than 50% of people who bought a Dash button have actually made an order.
Study: Targeting Hispanics worthwhile for grocery retailers

Hispanic shoppers enjoy grocery shopping significantly more than the average U.S. consumer, in part, because they consider the experience a social endeavor, according to a new study from Acosta Sales & Marketing and Univision, “The Why? Behind the Buy U.S. Hispanic Shopper Study.”
The 15 coolest spots in urban retail

If you want to ferret out the hottest new concepts in retailing, head to the coolest streets in the city, not the suburban mall. So states a new report from Cushman and Wakefield, which rated the 100 hippest and edgiest neighborhoods in America based on assessments from its brokers, appraisers, and property managers nationwide.
NRF backs reduction in corporate tax rate

The National Retail Federation (NRF) is publicly supporting a tax reform proposal released today by House Ways and Means Committee Chairman Kevin Brady, R-Texas.
Japanese retail giant coming to Disney

Japanese specialty apparel retailer Uniqlo is expanding its U.S. presence into the Southeast, and is also expanding its relationship with Disney. The company will open a two-level, 25,000-sq.-ft. store on July 15 in Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. It will be Uniqlo’s first location in the Southeast.
How to Unlock the Value of Your Boomer Associates

Every seven seconds, a Baby Boomer turns 50. Boomers represent a substantial and critical employee demographic for retailers. The retail trade industry in the U.S. employs 15 million people, or nearly 10% of the workforce, and approximately 38% of this workforce is over the age of 50.
Study: Back-to-school forecast looks sunny

Many kids are just starting their summer vacations, but back-to-school shopping is well underway.
Report: Some fun facts about Target

Not many retailers can boast that their mascot was one of the first animals ever immortalized in wax at Madam Tussauds in New York City. But Target can. That’s just one of five suprising things about the discounter in a report by Fortune. To find out the other four, click here
Smaller, local merchants bring new energy to shopping centers

Malls and outdoor centers are increasingly seeking out small and local merchants to help them stand out from the competition. Kimco, for example, has expanded a program that offers small businesses one year of free rent and reduced property charges, CNBC reported. Originally started in California four years ago, the program has since been expanded to centers in 19 states.