Marketing Tactics

Neiman Marcus’s legendary Christmas Book turns 90 this year, but age has not dimmed its over-the-top appeal.   On Wednesday, the luxe retailer unveiled the 90th edition of its annual holiday catalog and, in keeping with past years, it includes a collection (12 to be exact) of indulgent—and very pricey — fantasy gifts.       

The Wet Seal is going to be very busy on Nov. 3.   That’s the day the retailer, in partnership with GGP, will open 13 holiday pop-up locations at GGP regional shopping centers throughout the nation.   "We see an opportunity for additional brick and mortar locations during the peak holiday season," said Wet Seal CEO Melanie Cox.    The temporary stores will range from 3,000 sq. ft. to 5,000 sq. ft. each.  

Black Friday may have lost some of its allure in recent years, but it still comes out on top in a ranking of the busiest shopping days.    Black Friday, which falls on November 25 this year, took the No. 1 spot in a ranking of the anticipated 10 busiest shopping days of 2016 by ShopperTrak, a Tyco Retail Solutions business unit. The second and third busiest shopping days are expected to be Monday, Dec. 26 and Friday, Dec. 23. (See end of article for the complete list.  

Nan Richardson, a veteran architecture/design/commercial real estate business development, marketing and public relations professional, has joined brand agency and retail design consultancy CBX as engagement director, branded environments.   In her new position, Richardson will work to connect with prospects, build relationships and develop new business opportunities for CBX in the retail, restaurant, hospitality and commercial real estate industries.  She will be based in Newport Beach, Calif.  

Walmart is making a bold move in the competitive on-demand digital content marketplace.   Leveraging its free, premium video streaming service called Vudu, the retail behemoth now features “Vudu Movies on Us,” a program that offers customers the ability to watch “thousands of movie and TV titles for free, and on-demand, with limited commercials,” according to a company statement.  

Digital disruptors continue to impact the shopping experience, and augmented reality (AR) is no exception.   Specifically, 61% of customers reported that augmented reality has influenced where they decide to shop, according to “The Impact of Augmented Reality in Retail,” a report from Interactions, an experiential marketing firm and division on Daymon. The report, which is based on responses from more than 1,000 Americans, examines how AR has become a part of consumers’ shopping experiences.  

As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge.   This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.   

The surge in home improvement projects is helping fuel sales at The Tile Shop.    Tile Shop Holdings Inc. on Tuesday reported third-quarter profit of $4.6 million for the third quarter, ended Sept. 30. Earnings, adjusted for non-recurring costs, came to 10 cents per share.   The results topped Wall Street expectations. The average estimate of four analysts surveyed by Zacks Investment Research was for earnings of 9 cents per share.  

Alliance Data’s card services business has renewed its agreement with Restoration Hardware.   Alliance signed a long-term renewal agreement to provide private label credit services for the luxury home furnishings retailer.       

Amazon gave some very special visitors a tour of its top secret drone testing laboratory in Cambridge, England.