Albertsons changes the holiday gift card game

Gift cards certainly have not lost their luster among holiday gift givers and recipients — or Albertsons.



Well aware that three in four consumers (73%) planned to give at least one gift card last holiday season, according to the Retail Gift Card Association (RGCA) reported, the grocery chain is ready to attract these shoppers again this year. In effort to grab these customers’ wallet share, Albertsons will add the Five Back Visa gift card to its gift card portfolio.



Similar to regular Visa gift cards that are available in variable load increments and valid wherever Visa is accepted, it also provides up to 5% back at select merchants.



The chain expects the product to appeal to value-centric shoppers looking to save during the busy shopping season, or to gift with that “little something extra,” according to a company statement.