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Study: More shoppers will go mobile on Cyber Monday


Consumers are warming up their fingers as they prepare to shop on Cyber Monday.

As more of these shoppers (63%) flock online for Cyber Monday, 54% will use a desktop or laptop. Twenty five percent (25%) of shoppers plan to use a smart phone or tablet, but 21% will use a combination of all of these devices, according to “Black Friday, Cyber Monday and Thanksgiving 2016,” a report from Perk, an engagement platform provider. The study is based on responses from 670 Perk users between Nov. 1-8, 2016.

While a majority of Black Friday and Cyber Monday shoppers will spend $101-$500 each, 56% and 57%, respectively, the number of categories they target differ slightly. For example, the average Black Friday shopper will buy in 2.7 product categories, while Cyber Monday shoppers will buy a little less, shopping across 2.4 categories, the study said.

Further, 57% of Black Friday shoppers prepare their shopping plans in advance, while 53% of Cyber Monday shoppers make spontaneous or unplanned purchases, the study said.
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