Twitter shutting down business app

Retailers may need a new way to track their Twitter activity.



As of Feb. 3, the social media platform will shut down Twitter Dashboard, a service that enables businesses to track tweets about their brands, monitor keywords, schedule posts, and access analytics, among other functionality, according to TechCrunch.



The social media firm is killing the feature, which launched last summer, due to a lacking install base, TechCrunch reported.



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