Marketing Tactics

Barnes & Noble widens loss in Q4; to open smaller format

The nation’s largest bookseller reported a wider loss in its fourth quarter over last year amid disappointing sales and charges related to turnaround initiatives.
Target goes crazy for ice cream

Target Corp. latest partnership is a particularly sweet one — and filled with summer photo-ops.
Amazon’s Prime Day will be…

A technology glitch may have leaked the date of Amazon’s fourth annual Prime Day.
On Prime Day, members will buy…

While the official date of Amazon’s Prime Day has not yet been announced, Prime members are already making their shopping lists.
Study: All retailers can profit from Amazon’s Prime Day

Prime Day is poised to become one of the top e-commerce shopping days of the year — and not just for Amazon.
Retailers with the best performing digital channels are…

Three brands lead the pack when it comes to offering high performing online experiences, but many retailers continue to struggle.
Report: Walmart is on the hunt for a new marketing chief

Walmart’s U.S. chief marketing officer is stepping down for a new opportunity — at Sam’s Club.
Walmart ‘shocked’ its former store is now detention center for migrant kids

Walmart used social media to respond to the fact that one of its former supercenters in Texas has been converted into a detainment center for migrant children.

Physical stores win out over online competitors in this category