Marketing Tactics

Abercrombie & Fitch Co. now has a way to get its fashions into the hands of its loyal shoppers in Southeast Asia — and fast.   Through a new wholesale agreement with Asia's leading online fashion destination Zalora, the teen apparel retailer will begin selling its Hollister merchandise through Zalora's online stores starting next week. The site will also begin offering Abercrombie & Fitch product later this month, according to Abercrombie & Fitch.  

J.C. Penney extending its commitment to beauty and related services.    The retailer said Monday that 50 additional salon locations will be rebranded to The Salon by Instyle this year, as the company continues to revamp its 750 salons nationwide.    Key design elements of the new concept include updated graphics, photography that highlights hair trends, accent lighting, modern fixtures and sleek furniture. Each salon offers an array of services from haircuts to hair treatments to extensions.

Von Maur has opened its first location in Wisconsin.   The family-owned company opened a 150,000-sq.-ft. store at The Corners of Brookfield in Brookfield, Wisconsin.   Von Maur has been expanding with its eye on a national footprint. After expanding beyond its Midwestern footprint in 2011 with the opening of its first location in Georgia, Von Maur has since grown in additional new states including New York, Alabama and Oklahoma.   

Footaction opened the doors to its newest flagship store — its first outside of the United States.   The store, which is located in the Toronto Eaton Centre in Canada, features 6,500 square-feet of premium retail space. Presenting a unique layout, the new Footaction store is organized largely by brand, rather than by product category — a move that enhances the customer shopping experience.   

Amazon is gaining a significantly larger share-of-wallet for everyday household items — and the retailer continues to build momentum.  

The  retail community has had a curious relationship with the Ivanka Trump brand over the last year or two. Some prominent brands proudly display her clothing, shoe and accessories lines. Others carry it, but really don’t highlight it too much, and some have decided  to drop it all together.   

  The hottest fashion trend today is speed—and retailers need to be in the fast lane to remain competitive.   That’s according to new research from Kurt  Salmon, part of Accenture Strategy, which finds that  speed and agility are the top priorities for every retailer competing in fast fashion.    

A mall-to-outlet center conversion underway in Rochester, New York, took a big step forward this week with the acquisition of a Macy’s building on the property.  

Getting a handle on innovative technologies can be overwhelming — especially for parents of Generation X’ers and millennials.    To keep its associates’ moms in the know, 1-800 Flowers is hosting an educational, hands-on experience showcasing how the company fosters a culture of innovation and leverages emerging technologies.  

The woman whose quirky, eclectic personal style came to define J. Crew — and who is the No.2 executive at the company — is leaving.    Jenna Lyons, president and executive creative director, is stepping down from the struggling retailer. She will remain with J.Crew as a creative advisor until her contract expires in December 2017.