Marketing Tactics

A strong labor market that is boosting consumer spending helped retail sales make a comeback in October, sending a positive note to retailers as they head into the holiday shopping season.

After a slightly weaker prior quarter, thanks to some shifts in the promotional calendar, Macy's is firmly back on track with a very solid set of numbers.

Vince wants to put its mark on the fast-growing clothing rental segment.

Victoria’s Secret just can’t catch a break.

A resurgent Macy’s has high hopes for the fourth quarter.

Over half of shoppers will utilize physical retailers for the majority of their holiday shopping this year.

Technology giants took the top spots in an annual ranking of the 100 most valuable brands in the United States.

Higher wages will fuel increased holiday spending this year — particularly among younger generations.