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Samsung opens up tech-lovers paradise - at Macy's

Samsung is partnering with Macy's on an experiential in-store shop concept.

Macy’s and Samsung announced the launch of a Samsung "experience" at the retailer’s flagship location at Herald Square in New York City. Opening Nov. 1, the 1,000-sq.-ft. shop will allow customers to test and purchase the full range of Samsung products and accessories, including an assortment of the brand's innovative technologies in virtual reality, tablets, mobile, wearables, along with the refrigerator, QLED television, home audio and smart home categories. It will offer one-on-one "concierge-like" customer assistance.

“With the new Samsung experience at Macy’s Herald Square, we are creating an innovative and beautiful, one-of-a-kind digital playground in a flagship department store, featuring numerous installations and touch points for customer engagement," said Marc Mastronardi, Macy’s executive VP of business development.

The Samsung shop is on the main floor of Macy’s Herald Square. It includes a 4-D virtual reality roller coaster experience for customers powered by Samsung's Oculus.

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