Marketing Tactics

The past 18 months have seen – in retailers and suppliers alike – a critical lack of best practices and an almost overwhelming number of alternate fulfillment solutions being rolled out in mass.

The J.C. Penney Co. Inc. is expanding its assortment of items from both private and national apparel brands for the fall 2021 season.

A new survey from Berkeley Research Group (BRG) reveals most consumers will spend the same or more on the holidays this year as in 2020.

Pacsun is launching its first fully dedicated gender-neutral apparel collection, Colour Range.

Target is ready for the kickoff of the annual Latino Heritage Month on Wednesday, Sep. 15.

The nation's largest bridal retailer is holding a major $99 and under sale, and also reporting on bridal customer attitudes as the COVID-19 pandemic continues.

Petco Health and Wellness Company Inc. is introducing a free virtual training seminar intended to help customers facing new post-pandemic routines.

Consumers are less comfortable with indoor activities, particularly shopping without a mask, as a result of the spread of the Delta variant.